*168% to goal
In three words, this campaign name captures what it feels like to end on a high note. It’s a nod to what a pro might say when a wedding is over or after wrapping up another season. But the campaign represents more than a conclusion. It's a culmination of everything our community has achieved—and a promise to help pros grow even more.
The campaign will highlight our collective achievements using activations, such as Pro Wrap-Up and WeddingPro Wrapped. It’ll also support pros’ momentum in 2026 with giveaways and a sweepstakes for one year of free advertising.
Clever copy will pair with festive yet refined design elements—including ribbon motifs and candid photography with a nostalgic flair. Each asset will emphasize reflection, celebration and motivation as we move into the new year.
Wrapping up the year doesn't mean our work is done.
But it does call for a toast: to pros, our platform and every win still to come.
You gave it your all this year.
So we're giving you the highlights.
Minus the wrapping paper.