WeddingPro Taylor Swift Campaign(s)
Project details
When Taylor Swift announced her engagement to Travis Kelce, the world stood still. But not WeddingPro.
In just a few weeks, my team launched two multi-channel campaigns: one offering discounted advertising on The Knot and WeddingWire and another sharing a guide with celebrity wedding trends to watch.
Both campaigns feature T.S. lyrics and lore that any seasoned Swiftie can catch.
Promotional campaign
You take a global pop star and a football phenom—what do you get? An engagement era with new expectations (and maybe even more demand).
Seize the moment with over 2 months of advertising on us. Just in time for engagement season.
Offer ends Tuesday, September 30.
You're due for some good karma. Find it on The Knot and WeddingWire—the largest wedding marketplaces anywhere online.
Here’s an Easter egg for you: nearly 7K couples sign up on The Knot and WeddingWire daily. Reach them with WeddingPro.
Global reach isn't just for pop stars. 47M+ couples have planned their weddings, from start to finish, on The Knot and WeddingWire.
Content campaign
SL: The Power of Celebrity Influence on Weddings 🤩
PH: Couples want star power. Here's how to bring it.
SL: This NEW guide is juicier than any magazine 👀
PH: It’s got name drops, new trends and data you’ll want to see.
SL: This data will only stay hot for a short time ⏰
PH: So don’t pass it up—grab the guide!
SL: Your guide is ready! *Happy dance*
PH: The only thing better than this data is what
you’ll do with it.
Your favorite pop star is a bride-to-be! 👰🏼♀️
That means big potential shifts in couples’ style, spend and more. Get caught up on all the latest trends with our NEW guide, The Power of Celebrity Influence on Weddings.
(It’s even got a step-by-step checklist you can use right now.)