WeddingPro Taylor Swift Blitz
Taylor Swift and Travis Kelce got engaged in August 2025. And while the world stood still, WeddingPro kicked into high gear.
In just a few weeks, we launched three Taylor-inspired initiatives to take advantage of the global buzz: a prospecting paid ad push; a promo campaign for discounted advertising on The Knot & WeddingWire; and a content campaign sharing a guide with celebrity wedding trends.
Each initiative nodded to TS lyrics and lore any seasoned Swiftie could catch.
Prospecting paid ads
Here’s an Easter egg for you: nearly 7K couples sign up on The Knot & WeddingWire daily. Reach them with WeddingPro.
Global reach isn't just for pop stars. 47M+ couples have planned their big day on The Knot & WeddingWire.
You're due for some good karma. Find it on The Knot & WeddingWire—the largest wedding marketplaces anywhere online.
Promo campaign
Emails
Landing page
Appcue
Content campaign
Emails
SL: The Power of Celebrity Influence on Weddings 🤩
PH: Couples want star power. Here's how to bring it.
SL: This NEW guide is juicier than any magazine 👀
PH: It’s got name drops, new trends and data you’ll want to see.
SL: This data will only stay hot for a short time ⏰
PH: So don’t pass it up—grab the guide!
SL: Your guide is ready! *Happy dance*
PH: The only thing better than this data is what
you’ll do with it.
Organic social
Landing page
Paid ads
Appcue
Your favorite pop star is a
bride-to-be! 👰🏼♀️
That means big potential shifts in couples’ style, spend and more. Get caught up on all the latest trends with our NEW guide, The Power of Celebrity Influence on Weddings.
(It’s even got a step-by-step checklist you can use right now.)
Content campaign epilogue: after the wedding
Emails
WeddingPro is a B2B platform built for wedding professionals.
It helps pros manage leads and get discovered by couples searching on The Knot & WeddingWire.