Berkeley Life
Berkeley Life knows
blood flow
Its flagship product, Nitric Oxide Foundation, proved its effectiveness in a double-blind, placebo-controlled study. Unlike other supplements, Berkeley Life's formula contains dietary nitrates — the same compounds found in leafy greens. Patients can take two capsules for 360° wellness benefits, from sexual function to cognitive agility.
Berkeley Life also equips providers and their patients with the resources to understand blood flow and its impact on their bodies. These materials contain no medical jargon or hidden agendas — just the facts patients need to reclaim their health.
As the team's sole in-house writer, I worked to establish Berkeley Life's brand voice across assets, from email journeys and social media content to provider-facing resources. Check out my work below.
Dental provider lead email journey
Introduces potential dental partners to Berkeley Life and explains the science behind Nitric Oxide.
"We all produce Nitric Oxide, but some of us might need an added boost. Know the right time to recommend supplementation for better patient outcomes — and fewer complications."
Berkeley Life Direct email journey
Outlines the provider referral program, a streamlined approach to patient reorders between office visits.
"With just a few clicks, your patients can reorder their supplements and other solutions from home. Monitor their purchases and boost your bottom line — at no extra cost."
Patient abandoned cart email journey
Alerts patients to head to their cart — and reminds them of the perks they'll get when they buy.
"Need another reason to buy?
Free shipping."
There’s more to
Nitric Oxide
The buzz is real, and so are the benefits.
Direct response landing pages
Showcases two endorsements from renowned healthcare professionals, Dr. Terry Wahls and Dr. Tom O'Bryan.
"We've formulated each supplement with proven ingredients for measurable, long-term results."
Daily Foundation Kit + Total Support Kit product stuffer
Presents both Berkeley Life bundles with a clear cost comparison.
"Two kits. One mission.
Give your patients the tools to optimize their blood flow at home."
Organic landing page revamp
Highlights competitive value props across the total line of Berkeley Life Nitric Oxide solutions.
"The complete support system from Berkeley Life can help you measure, track, and improve your Nitric Oxide level for better blood flow at any age."
