2U New Year Campaign
Project description
2U is a global leader in online learning
With a reputation for excellence, 2U set clear goals for its 2024 New Year Promotional Campaign: drive enrollments, build brand awareness, and raise a glass to new beginnings.
The New Year Campaign impacted all three lines of business at 2U. Total revenue surged by 147% during the campaign period alone.
+38%
increase in edX revenue during the campaign period
+207%
increase in Executive Education revenue during the campaign period
+152%
increase in Boot Camp revenue during the campaign period
3
cans of Diet Coke consumed daily on average
The creative angle: Steer clear of the 'new year, new you' spiel
You accomplished a lot last year.
And that's reason to celebrate.
No resolutions needed.
A toast to year-round wins
Get up to 20% off courses when you use code NYEDX24 at checkout.
Cheers to your 365 tiny triumphs
Use code NYEDX24 and save 20% on select courses through January 15, 2024.
Make the most of your 2024
Take your new year to the next level with 20% off select courses through January 21, 2024. Use code NYEDX24 to claim this extended offer.
Email sample
SL: Every win deserves a toast
PT: Cheers to this one! Save on select courses this new year.
Hi, [NAME],
You're ready for your next win.
We’ve got you covered.
Take advantage of discounted enrollment on select online courses through January 15, 2024. As a learner, you’ll access career-relevant content delivered by expert instructors, designed for professionals like you.
Just choose the learning option that works for you and your budget. Then, complete the enrollment in your chosen pathway. Use code NYEDX24 at checkout for 20% off select courses.*
[CTA button] Find what fuels you
Executive education courses
Fuel your career momentum all year long. Choose from a variety of expert-led, job-relevant online courses.
edX courses and programs
Explore thousands of courses and programs available in a wide range of topics, from business management to AI.
Boot camps
Fast-track your success with an online boot camp — designed for professionals, powered by real-world projects, and tailored for your career acceleration.
Sincerely,
edX